SERVICES
Paid Ads Management
You are already spending on Google and Meta. We make that spend pay. We audit the account, fix the tracking, rebuild what leaks and run the campaigns daily, inside your own ad accounts, as your team.
We work in: Google Ads · Meta Ads · GA4 · Tag Manager
15 minutes. Free. No pitch.
Every dollar tracked to a sale
Google + Meta managed daily
IS THIS YOU?
We’re spending on ads and the return isn’t there.
Budget leaks, tracking is broken, and the campaign everyone was proud of is buying the wrong clicks. You need the whole funnel fixed, not one campaign tweaked.
Our agency sends reports we can’t read.
You want to know what the money did, in plain numbers: cost per lead, cost per sale, return on ad spend. And you want someone in the account every day, not once a month.
THE WORK
Six things we actually do.
Account audit
We go through the live account line by line: wasted spend, broken tracking, audiences that never converted. You see the findings before we change anything.
Google Ads
Search, Shopping and Performance Max, built on the terms your buyers actually type. Exact and phrase match first; broad match only when the data earns it.
Meta Ads (Facebook & Instagram)
Audience structure, creative testing and retargeting that pays back, run inside your own Business Manager.
Retargeting
The people who clicked and left are the cheapest sale you will ever make. We build the follow-up across Google, Meta and email so they come back.
Landing pages and conversion
The ad did its job; the page is where the money went. We fix the page the ad points to, then test it.
Tracking and attribution
Pixels, conversion tracking, GA4 and Tag Manager configured and verified, so every dollar is measured to the sale.
HOW WE WORK
Setup, then optimization, then growth.
01
Setup
Tracking verified, account restructured, landing pages matched to the ads. Nothing scales until it is measured.
02
Optimization
We cut waste, test creative and lift conversion rates against real numbers, every week.
03
Monthly Growth
We run it as your team, every month, with a report you can actually read.
PLATFORMS WE WORK WITH
FREE RESOURCE
Free resource
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Advertising questions, answered.
What is a paid acquisition funnel?
The path from first ad impression to purchase or enquiry: an ad that earns attention, a landing page that matches its promise, and a follow-up sequence for people who do not convert on the first visit.
How is ad performance actually measured?
By cost per lead or cost per acquisition and return on ad spend, tracked through to the sale rather than stopping at clicks and impressions.
We already have an agency. Why would we switch?
Usually because the reports do not answer the only question that matters: what did the money do? If yours do, stay. If they do not, an audit will show you quickly.
Which ad platforms do you run?
Meta and Google primarily, with TikTok where the audience fits. Platform choice follows where your buyers actually are, not where spend is easiest to place.
What budget do we need to start?
Enough for the platform to gather data before decisions are made. Too small a budget produces noise rather than results, so we size it against your margin and target cost per sale before starting.
What is a realistic return on ad spend?
It depends entirely on margin, price point and repeat purchase rate. A healthy number for one business is a losing number for another, which is why we model it first rather than quoting a benchmark.
How long before advertising becomes profitable?
Expect a learning period while data accumulates. Early spend buys information; the aim is to reach stable, repeatable performance rather than a good first week.
Do you build the landing pages as well?
Yes. Sending paid traffic to a page that does not match the ad is the most common reason campaigns fail, so the page is part of the work rather than an afterthought.
What tracking needs to be in place before spend starts?
Conversion tracking, a tag manager and analytics configured and verified. Without it you cannot tell which spend produced which sale, and optimisation becomes guesswork.
Do you handle the creative?
We handle strategy, copy and iteration, and work with your assets or a specialist for production. Creative is tested continuously because it decays faster than targeting.
Who owns the ad accounts?
You do. Everything is built inside your own Google and Meta accounts, so the data and history stay with you.
What if the problem is not the ads?
Then we say so. Sometimes the audit shows the offer, the price or the page is the problem, and more ad spend would only scale it. We would rather tell you in the first call than in the third month.
GOOD TO KNOW
Before you book a call.
Do you run both Google and Meta?
Yes. Together as one funnel, so retargeting and attribution work across both.
Can you fix our existing account?
Yes. Most engagements start with a live account, not a blank one. We audit, cut waste, fix tracking and rebuild.
Do we own the accounts?
Yes. Everything is built inside your own ad accounts, not ours.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Let’s turn your ad spend into revenue.
Send us the account, or just tell us what it is doing today. We will tell you exactly what we would change and why.
15 minutes. Free. No pitch.
GO DEEPER