SERVICES
Marketplace Growth & Brand Setup
As an Amazon agency and consultant in Canada, we build and grow brands on Amazon and Walmart — data-driven product research, profitable listings, and managed advertising. We handle the marketplace so you can focus on the business.
We work in: Amazon · Walmart · Helium 10 · Brand Registry
15 minutes. Free. No pitch.
300+ products researched & scored
Amazon & Walmart, managed daily
IS THIS YOU?
You want to launch your product on Amazon or Walmart the right way.
Whether you’re starting from zero or expanding from your own store, we research, list, launch and advertise, and set it up to sell from day one, not just go live.
You already sell on Amazon, but your listings and PPC aren’t performing.
Rankings are stuck. PPC spends but doesn’t return. Listings don’t convert. You need the full system working together, not just one piece fixed at a time.
THE WORK
What an Amazon consultant in Canada actually does.
AI-driven product research
We score demand, competition and profitability with data before a single dollar is spent — using our own research method.
Profitability analysis
Landed cost, FBA fees and margins modeled up front, so you only pursue products that actually make money.
Brand setup
Amazon Brand Registry, Walmart seller setup, storefronts and A+ content — done right the first time.
Listing optimization
Keyword-researched titles, bullets, images and backend terms, built to rank and convert.
Amazon PPC and Walmart ads
Campaign structure, bidding and ongoing optimization that protects margin, on Amazon and Walmart.
Launch and scale
Rank-and-review strategy at launch, then multi-marketplace and multi-market expansion.
How we work
Setup, then optimization, then growth.
1Setup
We research the product, register the brand, build the listings, and launch the campaigns that should already exist.
2Optimization
We test listings, pricing, keywords and bids against real numbers, not guesses.
3Monthly Growth
We run it as your team, every month, with a report you can actually read.
PLATFORMS WE WORK WITH
Google reviews
What clients say about working with us.
Real reviews from real clients, on our Google profile.
Ali & Omid of Standpoint Pro are truly amazing to work with! They are incredibly passionate about what they do and genuinely care about understanding their clients’ needs, goals, and vision for growing their businesses…
Read the full review →I’m really happy with my experience with Standpoint Pro! They were professional, supportive, and genuinely cared about understanding my needs. I really appreciated their communication and the way they made the whole experience feel smooth and positive…
Read the full review →I had a great experience with this company. I also recommended them to two of my friends, and they’re both very happy with their experience. I definitely recommend them!
Professional and easy to work with. We love the new website plan for our center.
I had a best experience with the team, very professional and knowledgeable. Highly recommend.
See how we judge a product before launch
A real product analysed start to finish for Amazon US: the UV-C toothbrush sanitizer holder. Demand, competitors, reviews, margins, compliance and the verdict.
- Keyword demand and where it is heading
- Unit economics and ad costs at $27.99
- Nine-point scorecard and the path from MAYBE to GO
Get the full analysis
15-page PDF · Free · Opens right after.
Your details stay with us. No newsletter unless you tick the box.
Product ideas · Scored on real data
Before you source it, score it.
We take a product idea, run it through real Amazon demand, competition, margin and sourcing data, and give it a verdict out of 45. Read the analysis, or take the full report as a free PDF.
How we score out of 45
A deal-breaker, such as a market too small to pay back a launch, means NO-GO at any score.
Collapsible Silicone Food Containers: too good to fail?
Shipping, reviews and paperwork all look easy. But all 96 first-page US listings share $168K a month, so even the #1 seller makes only $22K.
Food Squishies: a passing fad, or a brand worth building?
Mystery boxes and multi-packs are driving a new wave of food-shaped squeeze toys. The demand is real; the question is whether it lasts.
Marketplace questions, answered.
What is marketplace management?
The day-to-day operation of a brand on Amazon and Walmart: listing creation and optimisation, inventory and pricing, advertising, account health, and the reporting that shows what is actually moving rank and profit.
How does Amazon Brand Registry work in Canada?
Brand Registry is Amazon’s programme for trademark owners. In Canada it starts with the trademark: an application filed with CIPO, or with the USPTO for the US market. Once enrolled, it unlocks A+ content, Brand Stores, Sponsored Brands advertising and stronger protection against listing hijackers. We handle enrolment and the setup that follows.
How does Amazon FBA differ from Walmart fulfilment?
With Amazon FBA you send inventory to Amazon and they pick, pack and ship. Walmart offers a comparable service plus seller-fulfilled options. The fees, inventory rules and economics differ, so we model both before committing stock.
Can you get us set up on Walmart Marketplace Canada?
Yes. Walmart Canada approves sellers by application. We prepare it, build the listings, set up fulfilment and run the ads once the catalogue is live.
What does listing optimisation actually mean?
Rewriting the title, bullets, description and backend keywords around the terms buyers actually search, then improving images and A+ content so the listing converts the traffic it earns. Ranking and conversion move together.
How is Amazon PPC different from Google or Meta ads?
Amazon PPC reaches people already searching to buy on Amazon, so intent is high and the metric is ACOS, advertising cost of sale. Google and Meta build demand earlier in the journey and are measured differently.
Do you sell on Amazon Canada, Amazon US, or both?
Both. Most brands we work with start in one marketplace and expand once the listing converts and the supply chain can support it. The tax, compliance and shipping setup differs between them. How to decide which to open first →
How do you decide which products to launch?
We score demand, competition, margin after all fees, sourcing complexity and risk before any money is committed. A product either clears the bar or it does not.
What is account health, and why does it matter?
Amazon and Walmart score sellers on order defects, late shipments, policy compliance and customer feedback. Poor account health suppresses listings and can suspend selling privileges, so it is monitored continuously.
Can you help a stalled or suspended account?
Often, yes. We audit what caused it, rebuild listing and account health, and restructure the advertising. Some suspensions are outside anyone’s control, and we will tell you honestly if that is the case.
How long does a marketplace launch take?
Listing and account setup takes weeks. Reaching stable rank takes longer, because it depends on inventory arriving, early reviews and advertising data building up.
Who owns the seller account?
You do. Everything is built inside your own Amazon and Walmart seller accounts, not ours. If we stop working together, nothing has to move.
What reporting do we get?
Regular reporting on sales, rank, advertising spend and ACOS or ROAS, and profitability after fees. The point is to show what is working, not to fill a dashboard.
GOOD TO KNOW
Before you book a call.
Do you work with both Amazon and Walmart?
Yes. We set up and grow brands on Amazon FBA and Walmart Marketplace, and help you expand across both in the US and Canada.
Do you help brand-new sellers or only existing ones?
Both. We launch new products from research to profitable listing, and we optimize and scale accounts that are already live. If you would rather learn to run it yourself, see our 1-on-1 Amazon FBA mentorship.
Do we own the accounts?
Yes. Everything is built inside your own Amazon and Walmart seller accounts, not ours.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Let’s grow your marketplace business.
Tell us where your product or account is today. We will tell you exactly what we would do with it.
15 minutes. Free. No pitch.
GO DEEPER