Who we are

We build and run our own brands. Then we do it for you.

Standpoint is a team of operators, not advisors. Everything we recommend, we have done with our own money, on our own brands, first.

How Standpoint started

Friends since high school. Business partners since 2023.

Omid and Ali at Web Summit Vancouver in 2025, with the North Shore mountains behind them
Vancouver, 2025
  1. High school, 1999–2001

    We met in high school, long before either of us had a business card, and we’ve been close friends ever since.

  2. Omid and Ali in their soccer kit in Malaysia in 2011, holding a trophy
    2011Malaysia
    Omid and Ali in matching shirts in Bali in 2013
    2013Bali
    Omid and Ali laughing together in Baku, Azerbaijan, in 2015
    2015Baku
  3. Canada

    We moved to Canada together and were lucky to find good people here who shared advice, made introductions and gave us a first chance. We try to do the same for every business we work with.

  4. 2023

    Seven months after we arrived, we started Standpoint with our own brands on Shopify and Amazon, then built the automation that lets a small team work like a large one.

  5. Today

    We help e-commerce brands and B2B businesses in Canada, the US and beyond set up, improve and automate their growth, using the same hands-on methods we use on our own brands.

The team

The people behind Standpoint.

Omid, co-founder of Standpoint

Omid

Co-founder

Product research · Data · Strategy

Omid leads product research, marketplace growth and strategy. He has taken products from idea to profitable launch on Amazon and Walmart across the US and Canada. He’s happiest deep in product research and data, finding the business or marketing solution that actually works.

LinkedIn
Ali Moradi, co-founder of Standpoint

Ali

Co-founder

Sourcing · Operations · Brand growth

Ali focuses on sourcing, operations and brand growth. He is hands-on with the day-to-day execution that moves a business forward, turning plans into real, working systems, not theory.

LinkedIn
North Vancouver's waterfront and the North Shore mountains, in black and white
North Vancouver

Where we work

Based in North Vancouver. Working with clients at home and abroad.

We work with established businesses and founders in Canada, the US and other markets, in English, remotely and hands-on.

49.32° N · 123.07° W

Want to work with operators?

Tell us where your business is today. We’ll tell you exactly what we would do with it.

Book a strategy call

15 minutes. Free. No pitch.

North Vancouver photo: Wpcpey, CC BY-SA 4.0, converted to black and white.