SERVICES
B2B Lead Generation & Sales Automation
Standpoint is a B2B lead generation agency in North Vancouver, Canada. We work with companies that sell a high-value or technical product to other businesses, in Canada, the US or a new market. We find the right accounts, reach the people who decide, follow up automatically and qualify the conversations worth having, inside your CRM so it stays yours.
We work in: Sales Navigator · HubSpot · Brevo · Zapier · Claude · ChatGPT
15 minutes. Free. No pitch.
Every lead qualified before it reaches you
LinkedIn, email and phone, together
IS THIS YOU?
One good client is worth a lot to us, and we’re not finding enough of them.
You sell something high-value to other businesses. Referrals come in waves. You know who your ideal customer is; you do not have a repeatable way to reach them.
We tried buying leads. They were junk.
Lists, cold blasts, appointment-setters who booked meetings with the wrong people. You want fewer conversations and better ones, with someone who has already checked the fit.
THE WORK
Six things we actually do.
Target account research
We define your ideal customer with you, then build the account list from real signals: industry, size, geography, hiring, tech in use, in your home market or a new one. A list you would be happy to see.
Decision-maker mapping
The right person at each account, with verified contact details and context on what they care about. No guessing at titles.
Multi-channel outreach
LinkedIn, email and phone, sequenced together. Every message references something true about the prospect, written for a person, not a list, and built to the rules of the country it is sent to.
Automated follow-up
Most replies come on the third or fourth touch. The sequence follows up for you, stops the moment someone answers, and hands the conversation back to a human.
Qualification and meeting booking
We qualify against your criteria before anything reaches your calendar. You get a meeting with someone who fits, with notes, not a name in a spreadsheet.
CRM and sales automation
Every contact, touch and reply logs to your CRM. AI researches, drafts and scores; people decide. Built in your accounts, so it keeps running.
HOW WE WORK
Setup, then optimization, then growth.
01
Setup
Ideal customer defined, account list built, sequences written, CRM and inboxes connected, sending set up and compliant.
02
Optimization
We read the replies, not just the open rates. Messaging, targeting and timing change against what the market actually says back.
03
Monthly Growth
We run it alongside your team, then hand over the controls. The system is yours from day one.
PLATFORMS WE WORK WITH
FREE RESOURCE
Free resource
[One to two sentences describing what is inside and why it is useful. You add this when ready.]
B2B lead generation questions, answered.
What is B2B lead generation?
Finding companies that fit what you sell, reaching the person who can decide, and starting a conversation. Done well it is a system; done badly it is a list and a template.
What is the difference between a lead and a qualified lead?
A lead is a name. A qualified lead is a person at a company that fits your criteria, who has responded and has a reason to talk. We only count the second kind.
Which channels do you use?
LinkedIn, email and phone, together. Which one leads depends on who you sell to and where they are.
Is cold outreach legal in Canada and other countries?
The rules depend mainly on where the person being contacted is, and they differ from country to country. Canada’s anti-spam law is strict about unsolicited commercial email, so there we lead with LinkedIn where email consent is not available and use email where the rules allow it. Other markets have their own rules, and each sequence is built to them, with a clear opt-out in every email.
How is this different from buying a lead list?
A list is a starting point at best. The value is in the research, the message, the follow-up and the qualification, the parts a list does not include.
Do you use AI?
Yes, for research, drafting and scoring at volume. The judgement about who to contact and what to promise stays human.
Who owns the system?
You do. It is built inside your CRM, your inboxes and your LinkedIn accounts. If we stop working together, nothing stops working.
How long before the first qualified meeting?
There is a setup period for research, the list, the sequences and the sending setup before the first messages go out, and replies build from there. We give you a realistic timeline on the call.
What do you need from us?
A clear picture of your best customer, access to your CRM and inboxes, someone who can take the meetings, and honest feedback on lead quality in the first weeks.
Which kinds of companies is this for?
B2B companies where one customer is worth a long conversation, whether the offer is a technical product or a professional service: industrial equipment, clean technology, automation, engineering, B2B software, law, accounting and consulting.
Will you send from our name or yours?
Yours. The relationship is between the prospect and your company from the first message.
What if nobody replies?
Then the message, the list or the offer is wrong, and the data tells us which. We change it. Sometimes the honest answer is that outbound is not the right channel for your offer yet, and we say so.
GOOD TO KNOW
Before you book a call.
Do you work with companies outside Canada?
Yes. A company abroad can use this to reach buyers in Canada and the US, and a Canadian company to reach buyers in a new market. The work is remote and in English.
Can you work with our existing CRM?
Yes. HubSpot most often, or whatever you already run. We build inside it rather than moving you.
Is this market-entry consulting?
No. A market-entry study tells you where to go. This gets you conversations with buyers once you have chosen. If you need the study first, we say so.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Let’s fill your calendar with the right conversations.
Tell us who your best customer is and how you find them today. We will tell you exactly how we would build the system, and whether outbound is right for you yet.
15 minutes. Free. No pitch.
GO DEEPER