A PIPELINE BEYOND REFERRALS
Get Qualified B2B Leads, at Home or Abroad
For founders and B2B teams whose next customers do not know them yet, at home or in a new market. We find the companies that fit, reach the people who decide, follow up until they answer, and put qualified meetings on your calendar, without hiring a sales team.
We work in: Sales Navigator · HubSpot · Brevo · Zapier · Claude · ChatGPT
15 minutes. Free. No pitch.
Owned by you, run with you
LinkedIn, email and phone
IS THIS YOU?
“Our best clients came from referrals,
and referrals are slowing down.”
We build the outbound system →
“Our product is proven here.
In the next market, nobody has heard of us.”
We open the first conversations →
THE WORK
A system, not a campaign,
we build all of it, or just the parts you are missing.
Ideal customer definition
Who buys, who decides, what they have in common. Written down once with you, then used to build every list. For a new market, it also settles which countries come first.
Account list building
Companies that match your ideal customer, found from real signals rather than a bought database.
Decision-maker research
The right person at each account, verified, with context on what matters to them.
Outreach sequences
LinkedIn, email and phone in one sequence, personalized, built to the rules of each country contacted, and stopping the moment someone replies.
Qualification and booking
Every reply checked against your criteria. Meetings booked with notes, straight onto your calendar.
CRM, reporting and handover
Every touch logged, a weekly read of what the market said back, and documentation so the system is yours.
SET AND WATCH
You define the customer once. The system keeps looking.
Referrals are the best leads you will ever get and the least predictable. An outbound system does not replace them; it makes sure the calendar does not go quiet when they do. Built inside your CRM and your inboxes, run with your team, and yours to keep.
HOW WE WORK
Setup, then optimization, then growth.
01
Setup
We define your ideal customer, build the account list, write the sequences and connect your CRM and inboxes, with you at every step.
02
Optimization
We read the replies, refine the message and the targeting, and improve what the market responds to.
03
Monthly Growth
We keep running it alongside you, then hand over the controls when you are ready to run it yourself.
PLATFORMS WE WORK WITH
How do you get qualified B2B leads?
A 15-page guide for founders and B2B teams: the five steps of an outbound lead system, shown on a sample company going from one market to three continents.
- The system on one page, step by step
- Example messages, and the rules by country
- A reply scorecard and a worksheet for your company
Get the free guide
15-page PDF · Free · Opens right after.
Your details stay with us. No newsletter unless you tick the box.
Qualified-lead questions, answered.
What counts as a qualified lead?
A person at a company that fits your criteria, who has replied and has a reason to talk. A name in a list is not a lead.
How many leads will we get?
Fewer than a list vendor promises and more that turn into clients. Volume depends on your market size and offer; we set expectations on the call, not here.
Can you find buyers in another country?
Yes. The same system runs in a new market. We choose the first countries with you, build the list there and reach the people who decide. We start with markets where business runs in English, and we say so when a market needs a local-language partner.
We are not based in Canada. Can we work with you?
Yes. If you sell to other businesses and want buyers in Canada or the US, that is our home market. The work is remote and in English, and calls are booked in your time zone.
Can this replace a sales rep, or a local rep abroad?
It replaces the prospecting part of the job: the research, the first messages and the follow-up. Someone on your side still takes the meetings and closes. In a new market, it gets you real conversations before you commit to a local hire or a distributor.
Do you cold-call?
Where it fits and where it is permitted. LinkedIn and email usually lead; phone follows a reply or a warm signal.
Is cold outreach allowed where our buyers are?
The rules depend mainly on where the person being contacted is, and they differ from country to country. Canada’s anti-spam law is strict on email, so Canadian outreach leans on LinkedIn and consented channels. Each market’s sequence is built to that market’s rules, with a clear opt-out in every email.
Will prospects know it is automated?
Every message is written for one person and sent in your name. Automation handles the timing and the follow-up, and a person answers every reply.
What if our market is small?
Then precision matters more than volume, and this suits it better than advertising does. A few hundred right accounts is plenty.
How is this different from advertising?
Advertising waits for the right person to see an ad. Outbound goes to the right person directly. For high-value B2B offers with a small number of buyers, that is usually the faster route.
How do you hand it over?
Everything is built in your accounts from day one, with written documentation. You can run it, we can keep running it, or a mix.
What is the first step?
A 15-minute strategy call. You describe your best customer; we tell you whether outbound is the right channel and how we would build it.
GOOD TO KNOW
Before you book a call.
What exactly gets built?
Your ideal-customer profile, a researched account list, outreach sequences across LinkedIn, email and phone, and the CRM setup that logs and qualifies every reply. For a new market, the choice of first countries comes first.
How does the lead research work?
We use Sales Navigator and AI tools to find companies and decision-makers that match your ideal customer, verify them, and feed them into your CRM and outreach.
Is this right for our business?
It fits B2B companies with a high-value or technical offer and a clear picture of their best customer. For low-ticket, high-volume sales, advertising usually works better, and we will say so.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Ready for a pipeline that does not wait for referrals?
Tell us who your best customer is. We will show you exactly how we would find the next ones.
15 minutes. Free. No pitch.
GO DEEPER