SERVICES
E-Commerce Website Development & Marketing Automation
We handle ecommerce website development that converts, then connect the marketing automation that keeps selling after the visit ends. Shopify first, and WooCommerce, WordPress and more when they fit better.
We work in: Shopify · Klaviyo · WooCommerce · WordPress
15 minutes. Free. No pitch.
300+ products researched & scored
6 platforms operated daily
IS THIS YOU?
You need a Shopify store built or rebuilt to actually convert.
Your store is slow, off-brand or hard to buy from. It needs to be rebuilt to convert, on Shopify done right.
Your store works, but your email, SMS and follow-up are still manual.
Carts get abandoned and customers don’t come back. We connect the email, SMS and CRM flows that recover and repeat-sell automatically.
THE WORK
Six things we build, from the Shopify store to the Klaviyo flows.
Store build and design
Shopify first, also WooCommerce and WordPress. Built around conversion, not just looks.
Marketing automation
Welcome, abandoned cart, post-purchase and win-back flows. Klaviyo mainly, Mailchimp, Omnisend and others when that is your stack.
Email and SMS campaigns
Campaigns that sell without burning out your list.
Segmentation and lifecycle
The right message to the right customer at the right time, based on what they actually did.
AI-assisted personalisation
Product recommendations, content and timing driven by real customer behaviour, not guesses.
Speed, CRO and reporting
Faster pages, clearer checkout, fewer drop-offs, and monthly numbers you can actually read.
How we work
Setup, then optimization, then growth.
1Setup
We audit your store and your list, then build the flows, tracking and automations that should already exist.
2Optimization
We test subject lines, timing, offers and page elements against real numbers, not guesses.
3Monthly Growth
We run it as your team, every month, with a report you can actually read.
PLATFORMS WE WORK WITH
Google reviews
What clients say about working with us.
Real reviews from real clients, on our Google profile.
Ali & Omid of Standpoint Pro are truly amazing to work with! They are incredibly passionate about what they do and genuinely care about understanding their clients’ needs, goals, and vision for growing their businesses…
Read the full review →I’m really happy with my experience with Standpoint Pro! They were professional, supportive, and genuinely cared about understanding my needs. I really appreciated their communication and the way they made the whole experience feel smooth and positive…
Read the full review →I had a great experience with this company. I also recommended them to two of my friends, and they’re both very happy with their experience. I definitely recommend them!
Professional and easy to work with. We love the new website plan for our center.
I had a best experience with the team, very professional and knowledgeable. Highly recommend.
What does an online store really cost to build?
A 13-page guide for Canadian businesses: the three ways to build, the monthly running costs, and the marketing system behind the store.
- Build costs: yourself, a freelancer or an agency
- Running costs and the marketing system, priced separately
- A quote checklist and a worksheet to estimate your build
Get the free guide
13-page PDF · Free · Opens right after.
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E-commerce and automation questions, answered.
What does ecommerce website development include?
Building the store itself: architecture, theme, product and collection structure, checkout and payments, plus the analytics and tracking underneath. Built for conversion, not just appearance.
Are you a Klaviyo agency?
Yes. We set up and run Klaviyo for stores: the welcome, abandoned cart, post-purchase and win-back flows, the campaigns, and the reporting that shows what each flow earns.
What is marketing automation in e-commerce?
Messages that send themselves based on what a customer does: a welcome series after someone subscribes, a reminder when a cart is abandoned, a win-back when a customer goes quiet. Built once, then working continuously.
Do you recommend Shopify or WooCommerce?
Shopify and Shopify Plus most often, and WooCommerce or WordPress where that suits the business better. We recommend based on catalogue size, operations and budget rather than preference. Our Shopify vs WooCommerce guide sets out the trade-offs.
Do you build new stores or improve existing ones?
Both. Some clients need a store built from nothing. Others have one that gets traffic but does not convert, where the work is diagnosis and rebuilding the weak parts.
What actually makes a store convert better?
Clear product pages, fast loading, a checkout with no surprises, and search and navigation that let people find things. Most stores lose more customers to friction than to price.
Which email and SMS platforms do you work with?
Primarily Klaviyo, and also Mailchimp, Omnisend and HubSpot depending on what you already run. We work with your existing stack where it makes sense rather than forcing a migration.
Which automation flows should be built first?
Welcome, abandoned cart and post-purchase. They cover the moments where buying intent is clearest and usually pay for the rest of the work.
How long does a store build take?
A focused build runs several weeks. Timelines stretch when product data, photography or content are not ready, which is usually the real constraint rather than the build itself.
Can you migrate from another platform?
Yes. Products, customers, orders and URLs carry over, with redirects in place so existing search rankings are not lost in the move.
Do you handle content and product photography?
We handle the structure, copy and layout. Photography is usually produced by you or a specialist, and we tell you exactly what is needed and at what specification.
Who owns the store and the accounts?
You do. Everything is built in accounts you own. If we stop working together, nothing has to be rebuilt or transferred.
How do you measure whether it worked?
Conversion rate, revenue per visitor, repeat purchase rate and the revenue attributable to automated flows. Traffic on its own is not a result.
GOOD TO KNOW
Before you book a call.
Which platforms do you build on?
Shopify mainly, including Shopify Plus for larger catalogs. We also build on WooCommerce and WordPress when that fits better.
Which automation tools do you use?
Klaviyo is our main platform. We also work in Mailchimp, Omnisend and HubSpot, depending on what you already run.
Do we own the accounts?
Yes. Everything is built inside your own Shopify and Klaviyo accounts, not ours.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Let’s build something that actually works.
Tell us where your store is today. We will tell you exactly what we would do with it.
15 minutes. Free. No pitch.
GO DEEPER