NEW TO SELLING ONLINE
Launch a New Online Business
You bring the idea. We bring the research, the plan, the Shopify store setup and the hands-on team to build and launch it across every sales channel — and we teach you how it all works as we go.
We work in: Amazon · Walmart · Shopify · TikTok Shop · Faire · eBay
15 minutes. Free. No pitch.
Done with you, step by step
Idea → launched
IS THIS YOU?
I have an idea, but no idea where to start.
We start you from zero →
I have a product, now I need to sell it, properly.
We take it to market →
THE WORK
Everything you need to launch,
we do it all, or just the parts you need.
Idea & market research
Validate real demand and profitability before you invest — so you build the right thing.
Business & financial planning
A clear business plan, financial projections and pricing — so you launch with a plan, not a guess.
Product sourcing & setup
Global sourcing, suppliers and private label — or digital product setup — ready to sell.
Store & marketplace setup
A Shopify store plus Amazon, Walmart and TikTok Shop listings, built to convert from day one.
Ads, social & marketing
Meta and Google ads, social and email/SMS to bring your first traffic and first customers.
Ongoing growth & coaching
We run it alongside you, scale what works, and teach you to run it yourself.
NOT JUST ADVICE
You’re taught, not just handed a plan.
Most consultants hand you a document and disappear. We work as your operating team and explain every decision as we make it — the research, the numbers, the ads, the listings — so you finish with a running business and the confidence to run it yourself. One-on-one, hands-on, start to finish.
How we work
Setup, then optimization, then growth.
1Setup
We validate the idea, then build the plan, product, channels and campaigns — with you at every step.
2Optimization
We launch, watch the real numbers, and improve what works — listings, ads, pricing and more.
3Monthly Growth
We keep operating alongside you as you grow — and teach you to run it yourself.
PLATFORMS WE WORK WITH
Google reviews
What clients say about working with us.
Real reviews from real clients, on our Google profile.
Ali & Omid of Standpoint Pro are truly amazing to work with! They are incredibly passionate about what they do and genuinely care about understanding their clients’ needs, goals, and vision for growing their businesses…
Read the full review →I’m really happy with my experience with Standpoint Pro! They were professional, supportive, and genuinely cared about understanding my needs. I really appreciated their communication and the way they made the whole experience feel smooth and positive…
Read the full review →I had a great experience with this company. I also recommended them to two of my friends, and they’re both very happy with their experience. I definitely recommend them!
Professional and easy to work with. We love the new website plan for our center.
I had a best experience with the team, very professional and knowledgeable. Highly recommend.
Launch questions, answered.
What do I actually need to start selling online?
A product people want, somewhere to sell it, a way to take payment and ship, and one channel that brings people in. Most of the early cost goes into decisions, not software.
What do I need to start an online store in Canada?
A registered business or sole proprietorship, a CRA business number, GST/HST registration once sales pass the small supplier threshold, a payment provider such as Shopify Payments, shipping through Canada Post or a courier, and a clear return policy. We go through each with you; tax and registration questions should be confirmed with an accountant.
How does Shopify store setup work with you?
We set up the store, theme, products, payments, taxes, shipping and the email flows, then hand it over with a walkthrough. You own the Shopify account from day one. Our guides on what an online store costs in Canada and on Shopify vs WooCommerce cover the budget and the platform choice.
How long does it take to launch?
A straightforward store can be live in a few weeks. A launch that includes sourcing takes longer, because manufacturing and shipping set the pace rather than the website.
How much money do I need to start?
It depends far more on the product than the platform. Inventory, samples and shipping are usually the largest early costs, and we model them before you commit.
What usually goes wrong first?
Choosing the product on instinct rather than evidence. Almost everything else can be corrected later. A product with no demand or no margin cannot.
How do I know if my product idea will sell?
By checking demand, competition and margin before buying stock. Interest from friends is not evidence; search volume, competitor performance and unit economics are.
Should I start on my own store or a marketplace?
A marketplace brings existing buyers but takes fees and owns the customer. Your own store costs more to get traffic to but you keep the relationship. Many start on one and add the other.
Do I need a registered company first?
To sell properly and open payment and marketplace accounts, yes. Structure and registration should be confirmed with an accountant for your situation.
Do I need inventory to start?
Not always. Some models hold stock, others do not. Holding inventory usually means better margin and more control, and more cash tied up.
How do I find a supplier?
Shortlisting, sampling and verification rather than picking the first listing that appears. Samples before a bulk order are non-negotiable.
What happens after launch?
Launch is the start. The work becomes traffic, conversion and repeat purchase, and reading data to see which of the three is actually holding you back.
Can I do this alongside a job?
Many people do. It changes the pace rather than the plan. Being realistic about available hours is better than setting a timeline that quietly slips.
What do you do, and what do I do?
We handle the build, the research and the setup. You make the decisions, own the accounts and run the business. We are not a hands-off service and you stay in control of it.
Before You Buy Your First Inventory
A short guide for first-time sellers: what to check before you pay a supplier, and how much to order.
- Seven decisions before the first payment
- Landed cost and real margin, per unit
- How to size a first order, with go and stop lines
Get the free guide
6-page PDF · Free · Opens right after.
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GOOD TO KNOW
Before you book a call.
I have zero experience — can you still help me?
Absolutely — that’s exactly who this is for. We start from your idea and handle the research, planning, setup and launch, teaching you each part as we go.
Do you build it for me, or teach me to do it?
Both. We do the hands-on work with you and explain every step, so you finish with a running business and the knowledge to run it yourself.
Do I need a product ready first?
No. If you only have an idea, we help you validate it and source or build the product. If you already have one, we take it to market.
What does this cost?
No fixed packages. Every engagement starts with a 15-minute strategy call and a tailored proposal.
READY TO START
Have an idea? Let’s turn it into a business.
Tell us your idea. We’ll show you exactly how we’d research, build and launch it — with you.
15 minutes. Free. No pitch.
GO DEEPER